Adventure Awaits
A multi-location tourism campaign for the Maine Office of Tourism, designed to highlight the state’s arts, culture, and creative communities through a cohesive, story-driven visual approach.
client
Visit Maine
type
National Campaign
services
Creative Development, Film Production, Post, Still Photography
Our Approach
This was a large-scale, fast-moving production. Over the course of a single week, we captured 10 destinations with 20+ talent and a 15-person crew—working across the state to bring a wide range of experiences into one unified campaign. We partnered closely with Miles Partnership to align creative, messaging, and execution, ensuring the content not only looked strong but clearly communicated what makes Maine unique. The focus was on building a system that could scale—delivering consistent, high-quality assets across a complex schedule without losing clarity or intent.
THE RESULTS
The campaign delivered a scalable content system used across tourism channels, supporting Maine’s continued growth as a destination that attracts 15M+ visitors annually and driving deeper engagement with its arts and culture offerings.
Lone Spruce was an incredible partner on this project. They worked seamlessly with our team and Miles Partnership, bringing a clear understanding of both the creative and strategic goals. The result was content that not only looked beautiful, but communicated our message in a way that truly connects with our audience.
Carolann Ouellette / Director, Maine Office of Tourism