Discover Sunday River
A brand anthem film created to support Sunday River’s website relaunch—designed to capture the scale, energy, and experience of the mountain in a way that could carry across every digital touchpoint.
client
Sunday River
type
Brand Anthem
services
Film Production, Still Photography, Creative Development
Discover Sunday River
A brand anthem film created to support Sunday River’s website relaunch—designed to capture the scale, energy, and experience of the mountain in a way that could carry across every digital touchpoint.
client
Sunday River
type
Brand Anthem
services
Film Production, Still Photography, Creative Development

Our Approach
This was a production defined by timing, scale, and conditions. We aligned the shoot with incoming weather to capture the resort at its peak, then deployed multiple teams across the mountain to work simultaneously without slowing operations. A dedicated downhill unit handled high-speed ski footage on active terrain, while stills and motion were captured in parallel to build a cohesive library in a single window. From concept through production, every decision was made to deliver high-impact content efficiently, without adding complexity for the client.


THE RESULTS
The result is a complete, high-performing content system: a hero film, social cutdowns, and a still library built for long-term use.
Sunday River launched their updated site with a clear, consistent visual presence and continues to leverage the work across seasonal campaigns—extending the value of the production well beyond the initial release.

The final film looks exceptional and connects with our audience in a meaningful way.
Luc Burns / Director of Marketing












