Why Do You Run
A self-initiated campaign exploring the connection between runner, environment, and product—built to reflect New Balance’s New England roots and the versatility of their footwear across varied terrain.
client
New Balance
type
Product Highlight
services
Creative Development, Film Production, Post
Our Approach
We developed this project from concept through execution as a way to push both creative and production capabilities—treating it with the same rigor as a full campaign. The focus was on pairing distinct runners with environments that felt true to them, allowing each location to shape the tone and movement of the piece. By working across multiple landscapes and capturing both stills and motion, we built a cohesive visual system that emphasized authenticity, performance, and the lived experience of the product.
THE RESULTS
The result is a fully realized campaign that demonstrates how product, environment, and story can work together to create something more engaging and ownable. The work showcases a clear, scalable approach to product storytelling—one that translates seamlessly across digital and social while reinforcing a strong connection between brand and audience.
We make time for personal work because it sharpens everything—our thinking, our collaboration, and our execution. It’s an opportunity to explore ideas more freely and bring the team together in a way that carries into every project we take on.
Mark Fleming / Director