This is LifeFlight

A brand anthem and documentary film created to connect audiences to the reality of LifeFlight’s mission—capturing the urgency, humanity, and life-saving impact behind their work.

For those interested in experiencing the full story, the documentary can be viewed here: Broken - A LifeFlight Story

client

LifeFlight of Maine

type

Brand Anthem, Sponsored Documentary

services

Creative Development, Film Production, Still Photography, Post

Our Approach

This project required a balance of trust, precision, and care. We partnered closely with LifeFlight to shape both a short anthem and a 9-minute documentary centered on a patient story, using it as a lens into the broader impact of their work. Production moved between helicopters, remote locations, and deeply personal interviews—often within tight schedules and sensitive environments. With a small, experienced crew, we focused on creating space for honest storytelling while maintaining the level of production needed to reflect the scale and seriousness of their mission.

THE RESULTS

The films gave LifeFlight a powerful set of storytelling assets used across fundraising, outreach, and digital channels. The work helped deepen audience connection to their mission, supporting increased donor engagement and broader visibility. The documentary has also been recognized through regional film festival selections, extending the reach of LifeFlight’s story beyond the initial campaign.