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Waxed Trucker Jacket
The Waxed Trucker isn’t just a jacket—it’s something you live in. This campaign was built to reflect that. A product launch rooted in movement, environment, and the kind of wear that only comes with time.
client
Huckberry
type
Product Highlight, Social Campaign
services
Creative Development, Film Production, Still Photography, Post
Our Approach
Huckberry has a very specific point of view, and this needed to feel like it belonged from the first frame. We handled the full production—casting, creative, and execution—building the shoot around a vintage 1975 Bultaco and a stunt rider to give the story real weight. A small, experienced crew allowed us to move quickly across New England terrain, rigging cameras to trucks and the bike itself while capturing both stills and motion in parallel. Every decision was made to keep the work grounded, physical, and true to the brand.
THE RESULTS
The result is a set of assets that feel lived-in and immediate—designed to carry across web, social, and product marketing. The campaign gave Huckberry a distinct, ownable look for the Waxed Trucker, reinforcing the durability and character behind the piece while connecting directly with their audience.
Lone Spruce was great to work with. They understood what we were going for right away and handled everything from start to finish without overcomplicating the process. The final work felt right at home with our brand.
Duncan Lowe / Assistant Director of Engagement
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