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LL Bean X Blundstone
A social-first product launch campaign for a limited-edition L.L.Bean x Blundstone collaboration, created to bring the product to market quickly with a clear, on-brand visual identity.
client
Blundstone
type
Product Launch
services
Creative Development, Film Production, Post
Our Approach
This was a rapid-turn assignment—scouted, cast, shot, and delivered in under a week. We kept the production lean and highly mobile, working through rain, fog, and exposed coastal conditions to create imagery that felt grounded and authentic to L.L.Bean’s brand. Every decision was made to move quickly without compromising quality—capturing both motion and stills in a single pass to deliver a cohesive set of assets built for immediate use.
THE RESULTS
The campaign launched seamlessly across both brands’ social channels, delivering a strong, consistent visual presence at release. The content generated immediate engagement and helped establish a distinct identity for the collaboration—giving both teams a focused set of assets that carried the launch and supported continued visibility around a limited-edition product.
Lone Spruce really understood our brand and brought it to life in a way that felt genuine. Their work got great engagement and gave this campaign a fresh look.
Michael Martin / National Marketing Manager
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